For some time now, consumers have increasingly come to appreciate that the companies they buy from have a social and environmental commitment. Fair trade certification allows consumers to have greater certainty that this commitment is real. Although the first fair trade initiatives date back to the late 1940s, the number of companies seeking certification in Peru is still low, but the number is increasing thanks to the Promperu Fair-trade Program.
Fair Trade is a commercial model that places human beings and the social, economic and environmental sustainability of societies at the center, dignifying work, respecting the environment and promoting responsible and sustainable management of natural resources. Fair trade generates benefits for consumers as it allows them to know the history of the product they consume and collaborate with the reduction of inequalities through their daily purchases. In addition, the benefits for producers are as follows:
For a company to be certified, it needs to comply with the 10 principles of fair trade:
This year, at Silkeborg, we are in the process of obtaining the Fair-Trade Good Practices certification in Peru, promoted by PROMPERU, reaffirming our commitment to the 10 principles it defends.
